Three voices

Three voices

Three voices
In order for Blomdahl to keep living up to its motto, everyone should be able to feel beautiful every day, a variety of skills, expertise and personalities are required. It also requires a company culture where people can develop as individuals and as a group.

So, what’s it really like, working at Blomdahl? We asked the same questions to three of Blomdahl’s employees. Although they work in different parts of the organization, each one talked about the high level of team spirit and dedication that exists among Blomdahl employees. Are there other reasons too, why they are all so happy with their jobs?

Jenny Jönsson knows craftsmanship.
Production employee. Has worked at Blomdahl almost 3 years now

“Hi Jenny! Could you please tell us what an ordinary day at work is like for you?”

“Hi! Well, one day can be very different from the next, actually. None of us working in production do the same thing each day. In fact, we rotate between different tasks. My task on a particular day might be glueing the stones onto a particular piece of jewellery. The next day, however, I might be packing them into our clean packs and the day after that, I might be working with logistics and packing the orders. These are just examples, but that’s how it works. I’ve noticed that I particularly enjoy working with logistics, so I happily do that task a little more often. In production, the task you have been assigned for the day is what you will do for the entire day. We also have a notice board showing our assigned task for the next day.

We all eat breakfast together at 9.30, have lunch at noon and a coffee break at 2.45 in the afternoon. It’s all very casual and relaxed. During the pandemic, we’ve had to keep our offices and production separate, to observe social distancing. Otherwise, we would all be sitting together.”

“What do you like the most about your job?”

“My co-workers and the atmosphere. We all work as a team, helping each other achieve our goals. We always know that we can count on each other. The atmosphere is just great. Everyone is so encouraging, offering tips and suggestions on how to improve. Nobody is just sitting there quietly trying to make themselves look good. I really love that no single day is like the next. There’s always something new happening. Of course, there’s that sense of immense pride too, when we see how beautiful the products are.”

“What did you do before you started working at Blomdahl?”

“I worked in a store for 15 years, with clothing and shoes. So, switching over from a service position into production was a big change. The working hours here were a bit plus. As the mother of small children it was nice, no longer having to work evenings and weekends. I’d always been curious about Blomdahl as a company, too, since I also live in Halmstad.

“How are the development opportunities here?”

“We have middle managers who are very good at their jobs and discovering each person’s strengths. I feel that they truly listen and that I can get involved, contribute and make a difference. Because the production tasks are so varied, there might be some things you like more than others. In that case, you can flag it for management and let them know that you are interested in taking on more responsibility in that particular department. In time, you could then get promoted to supervisor there. But available positions don’t come up so often because it is rare for anyone to resign.” "

Christina Tullgren is Blomdahl’s voice to the outside world.
Education and aftermarket. Has worked at Blomdahl for 7 years

“Hi Christina! Could you please tell us what an ordinary day at work is like for you?”

“Hi! Ha ha, that’s a funny question. Because there really is no such thing as an ordinary day at work here at Blomdahl. And thank goodness for that. I work with both education and aftermarket. I’m also the person who answers when someone calls our support line. So, my working day is very dependent on who calls and what they need help with. The thing I do control myself is the administration of our education for new customers around the country who want to become certified piercers. The planning for that is a lot of fun. In addition, I am one of the contacts for our retailers when they require more information about our products and services. I also speak with many consumers who reach out to us with questions about products and piercing.”

“What do you like the most about your job?”

“Well, it’s probably when I notice that our efforts really do make a difference. Sometimes, a person might call with some sort of criticism, yet, by the time we end the call, they are happier and more satisfied. Turning something negative into a positive feel very right. Those of us working at Blomdahl frequently talk about how we regard ourselves as a good friend who wants to help and takes the time to explain. I also appreciate that we have the entire chain of manufacturing right here in Halmstad. Everything is done here, from start to finish. That’s quite unique, in fact.”

“What did you do before you started working at Blomdahl?”

“I’ve worked both in reception and at a bank. And, before I started at Blomdahl, I worked for a large company for 25 years. One of the reasons I wanted to work there was because I got the chance to try out many different positions and develop my skills. But when they moved their business to a different location, I decided to stay here in Halmstad and that’s when I started as an inside salesperson here at Blomdahl.

“How are the development opportunities here?”

“Good, I’d say. Like I said, I started out as an inside salesperson. With time though, I began working more and more with support and education. When the aftermarket part of the business started to grow, I was asked if I wanted to take over and be in charge of that. So now, I report directly to our CEO, Nina. It involves a lot of freedom under responsibility. It is clear what is expected of me and I receive good feedback."

Lina Nyström develops and creates.
Head of purchasing and development. Has worked at Blomdahl for 6 years

“Hi Lina! Could you please tell us what an ordinary day at work is like for you?”

“Hi! It quite varied. That’s the simple answer. I have a fairly wide area of responsibility, since I partly work with development and design and partly with purchasing. It involves many external contacts and managing relationships with our suppliers, which means finding new ones and maintaining close collaboration with, and following up on, our existing suppliers. Besides new launches and making continuous improvements to our existing jewellery, there is the constant effort to ensure the quality of our deliveries. They are, after all, the very heart of what we produce. Of course, I don’t do all of this alone, thankfully. We have one more person here working as a buyer. We also have a product advisory team that designs, develops and produces our various types of jewellery.

“What do you like the most about your job?”

“The variation. No question about it. Working simultaneously with both large and small projects offers a good dynamic that is right for me. I like the quick pace of certain tasks. I also like working with longer development projects. In addition, I have amazing colleagues who also constantly want to make a difference and improve. Particularly with development projects, you really want to see results, since in the end, you know it makes a difference for others.”


“What did you do before you started working at Blomdahl?”

“I have a business degree from Växjö, Sweden, and after graduating, I first worked with medical and healthcare products, where I was primarily focused on the marketing side of things. Before starting to work at Blomdahl, I worked at a food company that offered grain products. I was in marketing there too, and a product manager.


“How are the development opportunities here?”

“Given that I’ve never previously worked with either development or purchasing before coming to work here, I’d say that the opportunities are extremely good. Sure, I had run projects in various ways before and I guess you could say that there are similarities as regards the basic view of products. For example, there was a philosophy that gluten-free should always taste good, just like here, where hypoallergenic jewellery should always be beautiful. Anyway, I was offered an opportunity and I took it. Once I started working here, I then quickly learned a lot from Nina, who held this position before me prior to taking over as CEO. Since then, we’ve developed as a team, together with everyone else here at Blomdahl. It’s certainly is an exciting journey that we’re on!

Blomdahl is a successful, family-owned company with just over 50 employees. Since 1985, Blomdahl has been developing and manufacturing a safe and sterile piercing system and designing beautiful and stylish jewellery that is kind to the skin. "

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